It was love at first like3
It’s not an exaggeration when I say that Facebook has changed my life.
It was the spring of 2007 and my life was taking a few twists and turns. My marriage had ended a few years prior and I had gone from a marketing project manager to taking a series of part-time, contract and temporary jobs that had left me increasingly frustrated and unfulfilled. I had come to a point where change was the only viable option. I was exploring, searching and digging into what I wanted to do with my life. I was reading all types of books and attending tons of personal development programs. I had lots of ideas swirling in my head about what to do next, but I just couldn’t figure out where to start. I had a very small social circle. I had never attended a networking events and was very overwhelmed with all the options and choices I faced. I felt stuck.
A friend had sent me an invite to this new social network, Facebook. I’d never heard of it, but because I trusted my friend, I decided to join. I still remember vividly how I felt when I first signed up and was poking around. I just *knew* that this was something quite powerful and that it would impact my life in a big way.
I started building a network before I even had a business concept. I connected with every mover and shaker I came across. People were listening to what I had to say. I felt validated and got clear on my message and personal brand. I felt unleashed and unstoppable.
By the time I launched my business in 2008, I already had a decent following. I started running events and offered memberships, and used Facebook to promote those as well.
Well – I’m proud to say that as of today, I’ve hosted over 335 events – and have a personal network of over 15,000. I’ve been invited to speak and share my story with others on stage and on camera, both locally and nationally. I was one of 14 social media influencers invited to do a commercial for Dove hair. All this because I tapped into the power of Facebook early enough and was strategic with how I used it to build my brand and communicate my message.
Facebook has been a complete game-changer for myself – and millions like me. It has not only transformed the way we connect, relate and socialize on a personal level – but has also completely revolutionized the way we market our business, ideas, grow our networks, serve our customers — and so much more.
In the 10+ years of being actively engaged on Facebook, I’ve seen it change quite a bit — particularly in the past 5 years as it moved away from attracting new users to monetizing. We’ve had to deal with forever changing layouts, algorithms, rules and regulations, reduced organic reach, increased amount of paid content – and the list goes on.
Despite all the challenges and frustrations, I love how Facebook has continued to provide a platform for everyone to get their message out, form community and make an impact.
The majority of small business owners I’ve met have embraced social media and recognize the opportunities it provides them – but every now and then I *still* come across folks who still question the value of being on Facebook and if it’s right for them. Sigh.
Here are some statistics for you:
- 1.44 billion monthly active users
- 1.25 billion mobile users
- 936 million daily active users
- 798 million mobile daily active users
To put things in perspective, Facebook now has more active users than China’s entire population (estimated to be 1.40 billion). Whoa!
If you’re not convinced yet – here are my top 8 reasons for small businesses to have a presence on Facebook:
Brand awareness and exposure – Fish where the fish are.
Increased Traffic to Your Website – contests, giveaways, newsletters to grow your list
Low-cost Marketing Strategy – yes even with paid advertising, it’s still more accessible for small business to promote and market itself. It costs nothing to start your business Page or Group – and start connecting with your ideal customers.
Targeted Advertising – unparalleled with any other tool out there in terms of being able to hyper-target your ads to exactly the people you want to reach
Brand Loyalty – Share information, pictures and videos from your business to create a conversation with your existing clients and prospects
Customer support – this is replacing all the 1-800 numbers and is a fantastic way for you to serve your customers
Market Research – what better way to see what others (i.e. competitors) are doing and what they’re promoting
And there’s more! Promote events, offers and blogs.
I’m curious – what’s your Facebook story? Do you love it or hate? Do you use it to promote your business? How has it worked for you so far?
Leave a comment below and let me know.
If you have been putting off using Facebook to promote your business and/or having trouble creating engagement and momentum, then I invite you to join our upcoming all-free #FabVisible Facebook 5 Day Challenge starting on April 24, 2017.