I have spent years coaching and training business owners and salespeople about how essential networking is to the lifeblood of their business. I am constantly amazed at the amount of time and money they are ready to invest in the up-front piece of networking and how little they focus on the real return on their investment, the follow-up.
As a business owner or sales professional, we all have the same number of hours in a day and days in a week so how do we make the most of this time when it comes to our marketing efforts? When we start out, we sometimes feel like we are the jack-of-all-trades with a lot on our plates. How are we going to find time to create our products or deliver our services, manage our money, attract new customers, ensure our operation runs smoothly and not lose our minds while we are doing it? (more…)
Have you ever wanted to write a book but had no idea where to start? Well, join the club.
I had an idea for a book rattling around in my head for over five years that really needed to come out. I had talked about it, even flirted with trying to write a few words but I just could not seem to go further than that. One day someone who knew that I was struggling with it asked me point blank, “well, what are you waiting for?”.